Nowadays, Instagram is society’s top social media. In a month alone, it draws more than one billion active users from around the world. That’s why this app has everything submerged, from daily activity, influencers until business related. And putting aside the post, Instagram captions is another thing that important from this app. For that, here some tips in making the right captions for your Instagram business account:
Instagram Captions Ideas For Business
Choose Your Instagram Personality and Stick with It
For an Instagram business account, there only two choices for how you deliver your caption: formal or informal. And choosing this, you have to look back on what your brand personality is and stick with it. An airline company would appear less professional if the Instagram admin writes in an informal tone. On the other side, a fast-food restaurant will be less appealing if suddenly they write with a formal language.
Be Close with Your Followers
In writing for a caption, make sure to address the people who read it in second person POV. That way, it will create some sense of belonging and people become attached to your brand. For example, do you have breakfast? is friendlier than remember to eat breakfast. Psychologically, adding caption with personal pronoun is going to make the ones who read your caption feel closer.
Get Inspiration from the World’s Renowned Brands
More often, it’s hard to break through the dominant market in the business world, but it’s not a reason for you not to learn from them. Just because you’re new in the market, don’t act too cocky and think the new girl in town will always get the attention. You have to remember, they stay this long because of a reason, and you can learn from them. And you can start this personal learning time by looking at how they write their captions.
Always be Up to Date
An Instagram business account should always appear smart. To show this side, at least you have to keep up with the current events. And also you should be perceptive with what’s happening. For example, you planned for a giveaway party for your follower for tomorrow. But later in the day, there’s news about a bombing accident took place in your country. Your best response is to delay the giveaway, at the same time ask your followers understanding about the matter.
Never Forget to Mention Your Brand
Although people know who you are, it’s understandable to mention your brand in the caption instead of using we. And instead of stuffy, it’s rather cute. Also, mention your brand may perform as a reminder for people who they’re-talking-into.
Call of Action
To engage some activity from your followers or people who see your post, add some call of action in your caption. You can see it as you’re asking for a response about what you write in the caption or asking for like if they agree with you. That way, people will feel included as if you’re talking to them personally.
The list above is about some tips on how to write Instagram captions for your business account. Furthermore, you should remember it’s a business account, not your personal one. Thus, you have to know the boundary until where the friendly personality in managing your Instagram business account.