Category: Social Media

Nowadays, Instagram is society’s top social media. In a month alone, it draws more than one billion active users from around the world. That’s why this app has everything submerged, from daily activity, influencers until business related. And putting aside the post, Instagram captions is another thing that important from this app. For that, here some tips in making the right captions for your Instagram business account:

Instagram Captions Ideas For Business

1. Choose Your Instagram Personality and Stick with It

For an Instagram business account, there only two choices for how you deliver your caption: formal or informal. And choosing this, you have to look back on what your brand personality is and stick with it. An airline company would appear less professional if the Instagram admin writes in an informal tone. On the other side, a fast-food restaurant will be less appealing if suddenly they write with a formal language.

2. Be Close with Your Followers

In writing for a caption, make sure to address the people who read it in second person POV. That way, it will create some sense of belonging and people become attached to your brand. For example, do you have breakfast? is friendlier than remember to eat breakfast. Psychologically, adding caption with personal pronoun is going to make the ones who read your caption feel closer.

3. Get Inspiration from the World’s Renowned Brands

More often, it’s hard to break through the dominant market in the business world, but it’s not a reason for you not to learn from them. Just because you’re new in the market, don’t act too cocky and think the new girl in town will always get the attention. You have to remember, they stay this long because of a reason, and you can learn from them. And you can start this personal learning time by looking at how they write their captions.

4. Always be Up to Date

An Instagram business account should always appear smart. To show this side, at least you have to keep up with the current events. And also you should be perceptive with what’s happening. For example, you planned for a giveaway party for your follower for tomorrow. But later in the day, there’s news about a bombing accident took place in your country. Your best response is to delay the giveaway, at the same time ask your followers understanding about the matter.

5. Never Forget to Mention Your Brand

Although people know who you are, it’s understandable to mention your brand in the caption instead of using we. And instead of stuffy, it’s rather cute. Also, mention your brand may perform as a reminder for people who they’re-talking-into.

6. Call of Action

To engage some activity from your followers or people who see your post, add some call of action in your caption. You can see it as you’re asking for a response about what you write in the caption or asking for like if they agree with you. That way, people will feel included as if you’re talking to them personally.

The list above is about some tips on how to write Instagram captions for your business account. Furthermore, you should remember it’s a business account, not your personal one. Thus, you have to know the boundary until where the friendly personality in managing your Instagram business account.

Instagram is one of the social media that’s very popular nowadays. Almost all people in this world have it. In addition, Instagram is a tool where the employers like to check their employees. Thus, you must know some tips to write good Instagram captions. Those tips are as follow.

Tips To Write Good Instagram Captions

1. Tell A Story

Through Instagram, many people share their life story. This is one way or another to attract people with captions. People love story. Moreover, if the story itself has a good moral value.

If you are using your Instagram for marketing, telling a story is good for you. You can review your product by giving some testimonies. Moreover, it’s also better to tell your own experience after using your own product. It’s also better to tell other’s experience too.

2. Ask Question

To engage with the audience, it’s better to ask some questions in your captions. Good captions communicate with the audience. This is one of the tips to write good Instagram captions. Making engagement with question answer is fun. You can create a good communicative atmosphere between you and the reader.

Moreover, by asking a question, you will know the audience’s need. Thus, you can fulfill them with your new upcoming captions or your product. This way is very useful for an online shop or other business using Instagram as their marketing.

3. Use Some Senses of humor

Making people laugh is positivity. It means that you are trying to make others happy. Thus, using some humor for Instagram captions is perfect. Good captions sometimes need something different. Humor is one of them.

You can create a story to attract the audience to read. However, you can also use some of your funny experience and post it on Instagram. Add a perfect picture matching with your story. This way will make the reader like your captions and also could add your followers.

4. Write Less

Writing too many words as your Instagram captions will make others less likely to read. The audiences like something that they read at glance. Thus, try to write less.

This is why writing less become one of the tips to write good Instagram captions. Make your story short, but convey deep meaning. That’s better than you write too many paragraphs. Remember that the audience more like a short caption than the long one.

5. Use Hashtags And Tags

The last tips are using hashtags and tags. However, using too much of them is worst. Try to use them wisely. In addition, tagging will make you engage with the audience. Therefore, use it properly. With tagging, people that you tag will likely to read your post.

Tagging is very useful to get new followers. On the other hand, the hashtag is a bit different. However, hashtags can increase the engagement rates on your post.

Those top five tips to write good Instagram captions you must know. If you are using your Instagram for your business, then these tips are important for you. Remember that you have to make some engagement for your audience. Plus, good caption won’t make the reader bored.